Shoot




Choosing clothes is sometimes like choosing a boyfriend—if you don't truly understand him, you won't fall for him or choose to be with him. That's why we hope that, through the screen, you can fully appreciate every detail of each garment, without distractions from color or texture. This places great demands on the photography team. If you were on set, you'd notice that the photographers and models are physically exhausted, because the shooting requirements are quite strict, often requiring continuous sessions of over 10 hours. So don't expect the kind of vibrant, energetic scenes you see in movies—most of the time, the photographers are quiet and reserved. This isn't a lack of dedication; on the contrary, it's necessary to conserve energy and maintain stamina. The resulting photos are then carefully selected and refined by the designers, and used in posters and lookbooks after post-production. We have the models showcase the garments from every angle, highlighting the details as much as possible, so everyone can gain a more comprehensive understanding and make informed choices.