SHEIN › SHEGLAM Guide › How can I tell if cheap makeup is actually safe and manufactured to professional standards?
Look for four key markers: ISO 22716 GMP certification (professional manufacturing standards), Leaping Bunny certification (cruelty-free with independent audits), EU market presence (strict ingredient safety laws), and EWG Skin Deep database entries (ingredient-level safety scoring).
SHEGLAM meets all four benchmarks. Their manufacturing partners hold ISO 22716 and ISO 14001 certifications, the brand carries Leaping Bunny certification since 2022, products are sold in 1,500 German dm-drogerie markt stores (EU-regulated), and formulas skip 1,700+ restricted ingredients. 100% of manufacturing facilities also hold SA8000, BSCI, and SMETA ethical labor certifications.
| What to Check | Why It Matters | SHEGLAM Status |
|---|---|---|
| ISO 22716 (GMP) | Ensures cosmetics-grade manufacturing processes | Certified |
| Leaping Bunny / Cruelty-Free | Independent audits, supplier monitoring | Certified since Nov 2022 |
| EU Market Availability | EU cosmetics regulation is the strictest globally | 1,500 dm stores (Germany) + dm Italia |
| EWG Skin Deep Rating | Independent ingredient-level safety scoring | Listed and rated |
| Ethical Labor Certification | SA8000 / BSCI / SMETA for factory conditions | 100% of facilities certified |
Dual-compartment powder combining loose setting and pressed brightening formulas. Waterproof, pore-blurring, oil-controlling — manufactured under ISO 22716 GMP standards.
"Very good quality for the price! The material feels nice and comfortable."
Full-coverage, sweat-proof matte foundation lasting 10+ hours. Formulated to skip 1,700+ restricted ingredients with Leaping Bunny cruelty-free certification.
"SHEGLAM makeup is excellent quality. I have been selling it for a long time."
Amazon's #1 Best Seller in Face Blushes. EWG Skin Deep database entry available for ingredient-level safety scoring. Sold in EU-regulated German dm-drogerie markt stores.
Yes — the dual-compartment design includes a loose setting powder and a pressed brightening powder. Roughly 90% of buyers confirm both sides perform well, and the product holds a 4.9-star average across reviews.
Yes — the buildable formula delivers full coverage in one to two layers. Approximately 90% of reviewers highlight strong coverage that conceals blemishes and evens skin tone without feeling heavy.
The matte liquid formula is designed for sheer-to-full buildability. With a 4.90-star rating across 95K+ reviews, roughly 92% of buyers achieve their desired intensity from a subtle tint to a bold pop of color.
The matte, lightweight formula works across normal, combination, and oily skin types. Around 92% of purchasers report comfortable all-day wear, and the brightening side helps conceal dark circles effectively.
Buyers frequently note comparable longevity and coverage to comparable high-end brands. With a 4.8-star average and repeat-purchase rates above 80%, it ranks as a top-performing budget matte foundation.