Our first designer was a beautiful young lady, and many of the designers working with her now have grown together with SHEIN. In the early days of our founding 10 years ago, our designs didn't have a high purchase rate. To gain users' recognition, we arranged for our designers to pursue advanced studies and invited senior designers to join our brand. As a result, we now have a large design team. Individually, each designer has their own unique and keen sense of fashion, creating clothing in different styles—elegant, cute, sporty, or trendy. Whether for the designer or for you, what we pursue is not just beautiful and fashionable clothes, but also a refined way of life.

We went through many ups and downs in selecting fabric manufacturers. Besides design style, fabric selection is something we particularly care about. We want you to feel comfortably embraced by your clothes, without increasing the cost, balancing both quality and value for money. After comparing several manufacturers, we finally reached a stable partnership with our current manufacturer.