MINISO is a brand founded by Jack Ye in 2013 after being inspired by good quality, well-designed, and inexpensive products found in specialty stores during a family vacation in Japan. With his knowledge and experience in product development, supply chain, and the fashion industry, Jack established MINISO with headquarters in Guangzhou, China, to cater to young people around the world who want affordable, well-designed, quality products.
MINISO's original intention was to enable the young generation worldwide to enjoy life through high-quality products and services. MINISO's extensive range of affordable, innovative, and creative products includes household goods, electronics, fashion accessories, and stationery products.
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